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The Business Legacy of Mr. Jobs
Revered by many, hated by some, but respected by most, the indisputable fact remains that Steve Jobs is the most successful business leader of his generation and quite possibly of all time. The numbers are impressive in themselves but the most remarkable aspect of his success is how it was achieved. Though he remains at Apple, the end of his tenure as CEO is the end of an era and an opportunity to try and grasp just exactly what it is he did and what lessons there are for all of us “trying to make a dent in the universe.” […]
But where do the success and the attraction of Apple’s product design come from? Prof. Peter Zec gave answers to the Deutschlandfunk: “It’s going back to the old Bauhaus tradition. Back then, Bauhaus master Mies van der Rohe said “less is more” – one should reduce products to its essential and that’s basically what Apple does. The devices aren’t overloaded with too many buttons or functions. The touchscreen is self-explanatory, which means that we directly know how to handle those devices as soon as they are switched on. This convenience, the simplicity of design or the product’s feel - the iPhone for example really is charming the hands – all these exceptional characteristics in use make the design so unique.”
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